Quarta-feira, 11 de Agosto de 2004

Publicidade temática.

Odeio publicidade temática. É insuportável e não sei como é que ainda é possível que alguém compre produtos que recorrem a este tipo de publicidade.

Aliás, julgando a qualidade da publicidade nos últimos anos, espanta-me como é que este método de promoção de produtos ainda funciona o suficiente para continuar a angariar investimento.

A publicidade temática funciona assim: durante o rock in rio, tudo é rock, tudo é música, tudo são guitarras: telemóveis e latas de cerveja, tudo. Durante o Euro 2004, tudo é futebol, bolas e relva, chuteiras e redes. De automóveis a planos de viagens tudo é futebol.

Mesmo as coisas que há uma semana atrás eram rock'n'roll.

Agora tudo é olímpico! Telemóveis olímpicos, vinho olímpico, relógios olímpicos, roupas olímpicas. É tudo olímpico!

Ou seja: os produtos à venda hoje em dia não tem características nem qualidades próprias, precisam sempre de adoptar características da época em que são publicitados. Ou são quentes como o verão, ou rápidos como os sprinters olímpicos; ou são frescos como a chuva, ou são entusiásticos como os apoiantes de futebol.

Como é possível viver no nosso tempo e não odiar publicidade?!
publicado por pedrocs às 18:04
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De Anónimo a 14 de Agosto de 2004 às 19:25
Amen!Berty
(http://maldizeresdaberty.blogspot.com/)
(mailto:beatrizferreira26@hotmail.com)
De Anónimo a 12 de Agosto de 2004 às 12:31
Vejo muito pouca publicidade, mas ignorar outdoors é quase impossível... viajo de metro todos os dias e mesmo que consiga ignorar os ecrans de video gigantes nas estações, é muito difícil não ver os posters gigantes de 3 em 3 metros. // Quanto a popups, Dito Cujo, que vergonha que é não usares o Firefox ou o Mozilla... ODEIO O INTERNET EXPLORER! // Nota: é que com browsers a sério, não se vêm popupsmacacoraivoso
(http://odio.blogs.sapo.pt)
(mailto:macacoraivoso@sapo.pt)
De Anónimo a 12 de Agosto de 2004 às 10:54
Resposta à última questão: não vendo publicidade. Muda o canal. Infelizmente é a única forma e inclui mudar o canal de TV, rádio, fechar os olhos aos outdoors e apressarmo-nos a clicar "Fechar" naqueles popups irritantes do Público e outros sites da merda.

http://ditocujo.weblog.com.pt/Dito Cujo
(http://ditocujo.weblog.com.pt/)
(mailto:ditocujo@lycos.com)

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